As anyone building a new business knows, the difficulty is not the concept, the difficulty is in the marketing, administration, and the economics of implementing that product or service into the marketplace. That said, Alejandro Calderon is a God send. My business is the creation and sale of flavored, small batch chocolate bars and cooking seasonings that contain chocolate. Alejandro has been a great coach the entire business building process. He has been available for small conversations about labeling ideas to the larger idea of how to move from concept to market place. He also has a vast network of business relationships that he lays out to his clients to help guide you from idea to profitability. To date I have put together a marketing strategy and have forward momentum with understood milestones to attain. Without Alejandro’s insight, I would have ideas, but difficulty in executing step one. I greatly appreciate all of the guidance as well as resources made available by Alejandro.
Matthew Martin
